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Course III.1 Business Model

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Objectives

 

The topic Business Model aspects/ The Business model Canvas, aims to create awareness and and provide the basic skills and competences on gow to develop and create the Business Model Canvas based on the nine fundamental elements wich are the following:

  1. Customer Categories: The individuals or organizations for which the business creates value.
  2. Suggested Value for each customer category: product group or services that create value for customers.
  3. Customer Communication Channels: the ways in which the business communicates and approaches each category of customers to provide the suggested value.
  4. Customer Relations: the type of relationship that the company has with each customer category
  5. Revenue streams: the ways and mechanisms of pricing by which the company captures value.
  6. Main Resources: the most important resources required to operate the business model.
  7. Main Activities: the most important actions that the business to operate its business model.
  8. Main Partners: the network of suppliers and partners that support the operation of the business model.
  9. Cost Structure: all the costs that burden its operation business model.

 

The main objectives of this topic are described in the following video:

 

The following table shows all the materials preprared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 1 of Topic 2. Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L1 Key Partnersships
Type Materials Description Student Workload   Where does the student work? What to do in class?
T2L/T2T Video T2.L1. Introduction to the lesson key partnerships  (lesson content in pdf, video, video content in pdf) Getting to know the business model canvas  15'   at home or in the classroom      Explain Video T2.L1 or solve doubts     

 

The following table shows all the materials preprared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 2 of Topic 2.Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L2 Key Activities
Type Materials Description Student Workload Where does the student work? What to do in class?
T2L/T2T Video T2.L2.

the lesson key activities

  (lesson content in pdf, video, video content in pdf)
Getting to know the business model canvas  and the key activities 15' at home  or in the classroom Explain Video T2.L2 or solve doubts

The following table shows all the materials preprared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 3 of Topic 2. Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

 

L3 Key Resources 
Type Materials Description Student Workload   Where does the student work? What to do in class?
T2L/T2T

the lesson key resources 

lesson content in pdf, video, video content in pdf)
Getting to know the business model canvas  and the key resources  15'   at home or in the classroom Explain Video T2.L3 or solve doubts           

The following table shows all the materials preprared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 4 of Topic 2. Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L4 Cost Structure
Type Materials Description Student Workload Where does the student work? What to do in class?
T2L/T2T

Introduction to the lesson cost structure

lesson content in pdf, video, video content in pdf)
Getting to know cost structure  15' at home or in the classroom Explain Video T2.L4 or solve doubts 

The following table shows all the materials preprared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 5 of Topic 2. Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L5 Customer Relationships
Type Materials Description Student Workload Where does the student work? What to do in class?
T2L/T2T

Introduction to the lesson customer relationships 

lesson content in pdf, video, video content in pdf)
Getting to know customer relationships   15' at home or in classroom  Explain Video T2.L5 or solve doubts 

The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 6 of Topic 2. Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L6 Communication Channels 
Type Materials Description Student Workload Where does the student work? What to do in class?
T2L/T2T

Introduction to the lesson communication channels 

(lesson content in pdf, video, video content in pdf)
Getting to know the communication channels   15' at home or in the classroom Explain Video T2.L6 or solve doubts 

The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 7 of Topic 2.Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L7 Revenue streams
Type Materials Description Student Workload Where does the student work? What to do in class?
T2L/T2T

Introduction to the lesson revenue streams

lesson content in pdf, video, video content in pdf)
Getting to know the revenues streams    15' at home or in the classroom Explain Video T2.L7 or solve doubts 

Lesson 8 . Value Propositions Pulsa para colapsar

The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 8 of Topic 2.Business Model aspects/ The Business model Canvas. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L8 Value Propositions 
Type Materials Description Student Workload Where does the student work? What to do in class?
T2L/T2T

Introduction to the lesson value propositions 

 (lesson content in pdf, video, video content in pdf)

   Getting to know the importance of value propositions  15' Classroom or at home  Explain video T2.L8 or solve doubts 
STP

Business model Canvas 

Activity 1 

help the students understand the different functions and steps of the business model canvas and the way they interconnect with each other 60' classroom 

Business model canvas 

Activity 2 

 students develop their own business model canvas in an interactive way 60' classroom or at home 

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