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Objectives
What is the first thing you look at when you wake up in the morning? Most of you, if not all, will say a cell phone. Nowadays, that has become normal, because the phone is necessary for us to function today. On average, people look at a mobile phone 150 times during the day, and it is the device that people use most often. The development of mobile phones happens almost every day. New versions, system updates are coming out faster and faster. As the use of mobile phones increases, brands are also forced to adapt their communication with consumers to these devices. After these two lessons, you will know how mobile marketing works, as well as what a site on a mobile device, should look like.
The main objectives of this topic are described in the following video:
Lesson 1. Basics of Mobile MarketingClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 7. Mobile Marketing.The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Basics of Mobile Marketing | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T7.L1. Basics of Mobile Marketing |
Explanation of the basics of mobile marketing | 5' | at home or in the classroom |
Explain Video T7.L1 or solve doubts |
Lesson 2. Ways You Can Apply Mobile MarketingClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 7. Mobile Marketing. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Ways You Can Apply Mobile Marketing | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T7.L2. Ways you can apply Mobile Marketing |
Learning all the ways mobile marketing can be applied | 7' | at home or in the classroom | Explain Video T7.L2 or solve doubts |