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Bibliography

  • Cherry, K. (2019). The Color Psychology of Orange - Verywell Mind
  • Fan, H. (2014). Branding a place through its historical and cultural heritage: The branding project of Tofu Village in China. Place Branding and Public Diplomacy, 10(4)
  • Keller, K. L. (2013). BOOK : Strategic Brand Management 4Th. In Pearson Education Limited (Vol. 58)
  • Place Image and Reputation: Definition, Concepts, Theory. (n.d.)