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Avoid Experiment Pitfalls
There are many things to consider when performing experiments. In this lesson, we will learn:
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What things to avoid during the experiment?
You need to pay attention to the:
- Time Trap - To avoid time traps, you need to organize your time. Each week schedules time for testing, learning, and adapting to new situations. Set weekly goals and visualize your work.
Resource: Pixabay
- Analysis Paralysis - In order to avoid analysis paralysis, it is necessary to schedule your work on the analysis. Avoid discussions about opinion. The discussion needs to be based on evidence.
Resource: Pixabay
- Incomparable Data/Evidence - Use a test card. Create a test subject, experiment context, and precise metrics.
Resource: Pixabay
- Weak Data/Evidence - Pay attention to everything that people say but don’t believe in everything. Do call to action experiments to avoid weak evidence.
- Confirmation Bias - Create competing hypotheses to challenge your own beliefs. Perform multiple experiments for each hypothesis.
- Too Few Experiments - Do a couple of experiments to test your most important hypothesis. Make a difference between strong and weak evidence.
Resource: Pixabay
- Failure to Learn and Adapt - Take the time to analyze the results and adjust the idea. Create rituals to track whether you are progressing from idea to business.
- Outsource Testing When you outsource - It will be good for you to create a team of professionals testers.
Conclusions
If you have these notes in mind while performing the experiment, you are less likely to make a mistake. That way, you will be closer to realizing your idea.
Video and PDF presentationPulsa para colapsar
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Video T5.L1. Avoid Experiment Pitfalls
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English version