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Objectives
Search Engine Marketing (SEM) is a type of internet marketing that involves the promotion of a website. How? By increasing the visibility of the site on search engines.
It includes SEO (search engine optimization) and PPC (pay per click). Within this topic, we will focus in detail on both SEO and PPC. What they mean, how they work, and how you can use them.
In the first lesson of this topic, we will talk about SEO or Search Engine Optimization. What are search engines, how do they work, and how you can optimize your website?
The second lesson of this topic will introduce us to PPC (Pay-per-click) or CPC (Cost-per-click). This is a paid form of search engine marketing. The advertiser pays the publisher for each click on the ad.
After this lesson, we will understand what does it mean PPC, how it works, and how it can be useful in business.
The main objectives of this topic are described in the following video:
Lesson 1. Search Engine OptimizationPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 2. Search Engine Marketing. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Search Engine Optimization | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T2.L1. Search Engine Optimization (lesson content in pdf, video, video content in pdf) |
Introduction to search engine optimization and its functioning. | 10' | at home or in the classroom |
Explain Video T2.L1 or solve doubts |
Lesson 2. Pay Per ClickPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 2. SEM. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Pay Per Click | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T2.L2. Pay Per Click |
Learning what does it mean PPC, and how does the process of advertising on search engines look like. | 7' | at home or in the classroom |
Explain Video T2.L2 or solve doubts |