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Objectives
Email marketing is a promotional technique that involves sending commercial messages, usually to a group of recipients, via email. This is one of the most efficient channels for customer acquisition. But do you know who you are sending an email marketing campaign to, or what it should look like? At what time do you send an email and in what ways can you track the results of your email marketing campaign? This is exactly what you will learn within this topic.
The main objectives of this topic are described in the following video:
Lesson 1. Email MarketingClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 5. Email. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Email marketing | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T5.L1. Email marketing |
Getting to know how email marketing works. | 7' | at home or in the classroom |
Explain Video T5.L1 or solve doubts
Propose the Extra activity EA.T5.L1.1. |
| S2P | Extra activity EA.T5.L1.1. Create an email using Mailchimp or another email marketing platform (activity factsheet in pdf) | Each student should make an account on Mailchimp (or another platform if they want) and create an email | 1h | at home | |