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Objectives
There are those ads that seem to follow you on the internet. How many times have you happened to go to a website and the first thing you see are some ads on the side or above the text. You have probably come across them countless times so far. It is these ads and this way of advertising that represent digital advertising. In this topic, we have two lessons that will introduce you to display digital advertising. We will also learn how the process of display advertising looks like.
Within the two lessons on this topic we will learn:
1. What Are The Benefits Of Digital Display Advertising.
2. What does the Display Digital Advertising process look like?
3. In which locations can these advertisements be found and what should they look like.
The main objectives of this topic are described in the following video:
Lesson 1. Display Digital Advertising ProcessClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 3. Display Digital Advertising. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Display Digital Advertising Process | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T3.L1. Display Digital Advertising process (lesson content in pdf, video, video content in pdf) |
What does the process of Display Digital Advertising look like | 7' | at home or in the classroom |
Explain Video T3.L1 or solve doubts |
Lesson 2. Display Digital AdsClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 3. Display Digital Advertising. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description , the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Display Digital Ads | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T3.L2. Display Digital Ads |
Explanation of the different types of Display Digital Ads formats. | 5' | at home or in the classroom |
Explain Video T3.L2 or solve doubts |