Introduction

The purpose of the O-City project is to discover and promote the natural and cultural heritage of our cities, and, at the same time, to stimulate the orange economy injecting technical and professional knowledge in natural and cultural promotion of the cities involved. On the one hand, the promotion of the natural and cultural heritage of the cities will be achieved by creating creative multimedia items (photo, video, comic, animation, podcast, …) of each city and upload them into the O-City World platform. On the other hand, with the aim to develop the creative economy of the cities, different courses have been developed for teachers about the creative multimedia items that will be located into the O-City platform. These courses include resources about how to put into practice the contents with their students. In this way, teachers and students will create new creative multimedia items of their own cities that, after being validated, will be uploaded to the O-City World platform.

Additionally, the development of cultural, soft and business skills is also necessary for new practitioners in the orange economy. For this reason, the O-City training plan consists of the following 4 skill modules:

1. Module I. Heritage & Intellectual Property (IP): Basic content related to natural and cultural heritage (definition, classification, importance, etc.) and the protection of intellectual property (definition, categories, methods, etc.)

2. Module II. Technical: Basic content needed to develop multimedia elements (photography, video, animation, etc.) on heritage.

3. Module III. Business: Basic contents related to business and entrepreneurship skills in the orange economy (creation of business models, digital marketing, etc.)

4. Module IV. Soft skills: Contents to stimulate creativity, critical thinking and in general interpersonal skills as a tool to improve professional integration.

The Photo-video Concept course is part of Module II. The aim of the course is to equip teachers with the appropriate technical knowledge and competences on how to develop a multimedia based on a series of photos, and also to provide him/her with materials and guidance to transmit this knowledge to their students in the classroom. Following the lessons proposed in this course, the students will implement a multimedia based on photos about some natural or cultural heritage of their cities.

The main topics of this course are technique, composition and lighting in photography; recording of the script and selection of music; edition and assembly of the entire audio-visual project. Using this knowledge, students will develop a product that presents, in a few seconds, a trip through the site where the heritage element is located through sound and image, providing an audio-visual experience that guarantees its knowledge and subsequent conservation. Finally, the teacher will upload the multimedia produced in his/her classroom to the O-City World platform after the evaluation of their quality.

The following video introduces the course and explains how photography can be used as an audio-visual medium to manage and disseminate the main values of heritage elements, whether natural and cultural.

Here you can find all the information about the course: