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Objectives
This topic explains what a brand is and how we can understand it. The definition is the basis on which we will upgrade brand knowledge.
There are many definitions and it is a very important task to fully consider the different opinions on this topic.
Today, everything is about a brand. Which are the most famous brands on the world market. In this topic you will learn:
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What is a brand,
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What are the strongest brands
The main objectives of this topic are described in the following video:
Lesson 1. Brand definitionClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 1. What is a brand? The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Brand definition | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T1.L1. Brand definition (lesson content in pdf, video, video content in pdf) |
Here is an introduction to branding, definitions, and the 5 strongest brands are presented. | 5' | at home or in the classroom |
Present O-city World platform
Explain Video T1.L1 or solve doubts (if flip-teaching)
Propose the Extra activity EA.T1.L1.1. |
| S2P | Extra activity EA.T1.L1.1. Discover the best brands (activity factsheet in pdf) | Each student need to find examples of brands | 1h | at home | |