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Course III.3 Branding

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Teachers can use the following rubrics to evaluate the work of their students and give them feedback about it. Teachers must rate each specific criterion on a scale from 1 to 5, according to the degree of compliance in which 5 corresponds to full compliance and 1 indicates non-compliance. To get the final assessment, the rate of each criterion is converted to points and all points are added, getting a final number of points. A minimum of 13 points is required.

Once the multimedia is finished, teachers should use the following rubrics to evaluate it and to guarantee that all the requirements to be uploaded to O-City World platform are met. Teachers must rate each specific criterion on a scale from 1 to 5, according to the degree of compliance in which 5 corresponds to full compliance and 1 indicates non-compliance. To get the final assessment, the rate of each criterion is converted to points and all points are added, getting a final number of points.  The multimedia must get more than 35 points to be uploaded to O-City World platform.  

 

   
TAG   
   
SPECIFIC CRITERIA   
   
1   
   
2   
   
3   
   
4   
   
5   
   
Assessment   
   
1   
   
Heritage characterization   
   
The patrimonial element   is correctly characterized and explained. The voice-over is not overloaded   with information and messages are presented objectively.   
   
   
   
   
   
X   
   
   
   
   
   
3   
   
2   
   
Script   
   
The narrative script to   disseminate the main values of the selected heritage, or to report its   situation or to highlight the importance of its preservation is spelled   correctly.   
   
   
   
   
   
X   
   
   
   
   
   
3   
   
3   
   
Characters   
   
All the characters design and the   universe are built so that the story has a clear narrative power and a   fictional pact that works, both for the creator and the viewer.
   
   
   
   
   
   
   
X   
   
   
   
   
   
3   
   
4   
   
Locution time and understandability   
   
The locution time is correct and the reading   speed of the script is adequate, as well as the understanding and   transmission of the message. The different sequences are differentiated by   the corresponding intonation and pauses.   
   
   
   
   
   
   
   
X   
   
   
   
4   
   
5   
   
Music   
   
Background music is   correctly selected according to the heritage element, its volume is adequate   and it does not compete with the audio of the speech.   
   
   
   
   
   
   
   
X   
   
   
   
4   
   
6   
   
Sound quality   
   
The recording of the   ambient sound, if any, and the interior recording of the script reading are   correctly recorded; no wind or noise affecting the audio.    
   
   
   
   
   
X   
   
   
   
   
   
3   
   
7   
   
Resource combination   
   
The resources are   properly combined to generate the final podcast, so that the message is   transmitted.   
   
   
   
   
   
X   
   
   
   
   
   
3   
   
8   
   
Synchronization    
   
Background music, images   and the voive-over are synchronized on the timeline. The volumes have been   adjusted for the correct transmission of the message.   
   
   
   
   
   
X   
   
   
   
   
   
3   
   
9   
   
Duration   
   
The duration of the   audio-visual project follows the O-City criteria (maximum 4 minutes).    
   
   
   
   
   
   
   
   
   
X   
   
5   
   
10   
   
Subtitles   
   
Subtitles are   synchronized with the audio of the speech; pre-set font, size and colour have   been used (in English; font: calibri; size: 11 pts; in yellow; each line   cannot contain more than 35 characters; maximum of 2 lines)   
   
   
   
   
   
   
   
X   
   
   
   
4   
   
11   
   
Start   
   
O-City and EU logos are   placed centred on white background at the beginning of the podcast for 4   seconds.   
   
   
   
   
   
   
   
   
   
X   
   
5   
   
12   
   
End   
   
Your institution’s logos   and credits are placed centred on white background at the end of the podcast.   The type of font is calibri, size 12 pts and black letters.   
   
   
   
   
   
   
   
   
   
x   
   
5   
   
   
   
Total: 60 (Accepted:   40-55 points; Rejected: 12-39 points)   
   
45   

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