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Course III.3 Branding

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Objectives

This topic emphasizes the importance of the idea. Starting a new business today can be very challenging given the circumstances in which we live and with which we struggle. Thinking about the pandemic and the crisis that arises with it. But that shouldn't scare us because on average, people change several jobs during their working life. Those who leave work often deceive that entering entrepreneurial waters will leave them homeless and do not have the courage to take such a step. Because of that, first, you need to think carefully about whether you are ready to embark on this adventure and take a risk. The good news: Starting a home-based business is available to anyone who wants to take risks and work hard, as well as a host of other cheap ideas.

In this topic you will learn:

  1. What is an idea,
  2. What is the path from an idea to business?
  3. What is testing and reducing risk?

The main objectives of this topic are described in the following video:

 

The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 1 of Topic 1. From Idea to Validated Business. The description of the different types of materials  (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students).  Follow the links in the table to discover what O-City has prepared for you:

 

L1 Idea
Type Materials Description Student Workload Where does the student work? What to do in class?
T2L/T2T Video T1.L1. Idea (lesson content in pdf, video, video content in pdf) Explanation of the significance of idea for the entrepreneurial path from the idea to validated business 5' at home or in the classroom<

Present O-city World platform

 

Explain Video T1.L1 or solve doubts

 

Propose the Extra activity EA.T1.L1.1.

S2P Extra activity EA.T1.L1.1. Discover the best business ideas (activity factsheet in pdf) Each student need to find examples of good business ideas 1h At home

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