Content begins here

Course III.3 Branding

Main page content

Click to collapse

Annual Report

This lesson is dedicated to the annual report. In this lesson, we will learn what an annual report is, why it is important, and what are the parts of the annual report.

Resource: Pixabay

What is the annual report? 

It is a document that public corporations must provide annually to shareholders and which describes their business and financial conditions. The report usually contains a combination of graphics, photographs, and accompanying narratives, all of which record the company’s activities over the past year, and can also give predictions about the company’s future.  The last part of the report contains detailed financial and operational information (Annual Report Definition, 2020).  

What is included in the annual report?

Usually, the annual report contains:

- General corporate information

- Financial history and highlights

- Management Discussion and Analysis

- Letter from the General Manager to the shareholders

- Financial statements (balance sheet, income statement, and cash flow statement)

- Text, graphics, and photos

- Notes to the financial statements

- Summary of financial data

- Accounting policies etc.

Conclusions

As we have the opportunity to see that the annual reports provide a lot of information. Starting from the mission and business of the company all the way to its achievements in the previous year. Although financial achievements are included in this report, other achievements have been noted, such as research progress, increased market share, or honors awarded to the company or its employees.

 

The following video explains the content of this lesson and shows some examples:

Video T5.L2. Annual Report

Here you have the content of the video in pdf in case you need to use it in your classroom:

Lesson contents in PDFClick to collapse

Here you have the content of the lesson in pdf:

There are currently no announcements

Full details...

Announcements

Attachments:

Add Comment

Edit Comment

Cancel

Delete Comment

Save

Editor, type ALT-0 for help

There are currently no conversations to display.

Error in adding forum summary:

Latest Discussions Conversations

Click to expand

Click to collapse

Please supply username.

Numbers only

Completed

Error in adding announcements:

Announcements

by

Click here to exit full screen mode.