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Objectives
In recent years, there have been major changes in the media environment. Traditional media such as TV, radio, newspapers, and magazines have lost a lot of users due to the presence of internet media. New communication channels enable two-way communication between brands and customers, as well as communication between customers.
After Channel Strategies, we will learn more about what are Channels of communication.
In this lesson, we will learn about:
- Owned media
- Paid media
- Earned media
- Integration of marketing communication
In this second lesson, we will talk about Marketing Communications Options and we will learn about:
- advertising
- television ads
- radio ads
- print media
- direct marketing
- place advertising
- web marketing
- social media
- events and experiences
In this third lesson, we will learn two important ways to amplify your brand.
Objectives:
- Learn about PR and Publicity
- Learn about WoM
The main objectives of this topic are described in the following video:
Lesson 1. Channels of CommunicationClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 5. The New Media Environment. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Channels of Communication | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T5.L1. Channels of communication (lesson content in pdf, video, video content in pdf) | Channels of communication you can use for branding | 10' | at home or in the classroom |
Explain Video T5.L1 or solve doubts |
Lesson 2. Marketing Communication OptionsClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 5. The New Media Environment. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Marketing Communication Options | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T5.L2. Marketing communication options (lesson content in pdf, video, video content in pdf) | Four main communication options | 10' | at home or in the classroom | Explain Video T5.L2 or solve doubts/td> |
Lesson 3. Brand AmplifiersClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 3 of Topic 5. The New Media Environment. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L3 Brand Amplifiers | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T5.L3. Brand Amplifiers (lesson content in pdf, video, video content in pdf) | How we can use amplifiers for our brand communications | 5' | at home or in the classroom | Explain Video T5.L3 or solve doubts |