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Objectives
Strategic brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
Through the next two lessons we are going to focus on:
1. Strategic Brand Management Process
We will learn about:
- what are branding plans
- what are brand marketing programs
- what is brand performance
2. Challenges and Opportunities
In this lesson we will talk about:
- savvy customers
- economic downturn
- tips for surviving economic crisis
The main objectives of this topic are described in the following video:
Lesson 1. Strategic Brand Management ProcessPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 3. Strategic Brand Management. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Strategic Brand Management Process | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T3.L1. The strategic brand management process (lesson content in pdf, video, video content in pdf) | Learning basics of the strategic brand management process | 6' | at home or in the classroom |
Explain Video T3.L1 or solve doubts |
Lesson 2. Challenges and OpportunitiesPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 3. Strategic Brand Management. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Challenges and Opportunities | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T3.L2 Challenges and opportunities (lesson content in pdf, video, video content in pdf) | Learning about challenges and opportunities we can have in strategic brand management | 5' | at home or in the classroom | Explain Video T3.L2 or solve doubts |