Content begins here

Course III.3 Branding

Main page content

Click to collapse

Introduce yourself as expert

One of the most important parts of a pitch is you, as a pitcher. What you want to transmit is as important as who transmits it and how it transmits.

If you have an idea, a project or a business you have to be capable of transmitting to the interlocutors what you want to show them, put them on your side, and involve them in the pitch you are making.

And for that, first of all, it is important that they trust you, who you are, what you learned about a business opportunity, and why your business solution is important to the market.

Once this lesson is completed and approved, learners will be able to:

  1. Position themselves as an expert in the field of their project

  2. Sell this knowledge

1. You are the expert

The biggest expert in your business is you

To introduce you as an expert, you must decide which brand you want to give as a professional. If you are and want to continue being an entrepreneur, what you must convey is your ability to take on different challenges (negotiate with suppliers, set the budget, propose the marketing plan, lead teams, set up the company and its offices).

As an expert, your pitch must explain who you are, what you do and why this differentiates you:

  • Who I am

  • What I do

  • Why this is important

These three points should not be difficult to answer, but the complexity of the professional framework today makes it necessary to highlight the most important.

2. Here you have some tips to introduce you as an expert:

  • Highlights the relevant,not the recent.

  • Focus on distinctive skills and/or knowledge of a key sector

  • Connect the ideas for consistency and coherence. Perhaps what you do is very obvious to you, but outside of your environment, it may not be so understanding. Adjust it until it is affordable for those not knowledgeable in your field.

  • Reach with your interlocutor. Knowing how to do something is not enough, you have to be able to transform, be part of a greater goal, of a professional mission that defines you. There are many professionals in the market, why are you different?Why should the listener care?

Conclusion

In the following lessons, you will learn how to reach your audience and how to tailor your message accordingly, and you can use these tips to apply how to show yourself as an expert.

The following video explains the content of this lesson and shows some examples:

Video T4.L1. Introduce yourself as the expert

Here you have the content of the video in pdf in case you need to use it in your classroom:

Lesson contents in PDFClick to collapse

Here you have the contents of the lesson in PDF:

There are currently no announcements

Full details...

Announcements

Attachments:

Add Comment

Edit Comment

Cancel

Delete Comment

Save

Editor, type ALT-0 for help

There are currently no conversations to display.

Error in adding forum summary:

Latest Discussions Conversations

Click to expand

Click to collapse

Please supply username.

Numbers only

Completed

Error in adding announcements:

Announcements

by

Click here to exit full screen mode.