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Objectives
This topic introduces us to the basics of digital marketing, as well as how it differs from traditional marketing. The times we live in have become unthinkable without the internet and digital technologies. It is simply impossible to work, but also to live without the Internet and digital technologies.
Through the next two lessons, we are going to get the answers to questions such as:
1. What is digital marketing?
2. How digital differs from traditional marketing.
3. What are the benefits of use?
4. What types of media exist and how they differ.
5. What are the main channels of digital marketing
The main objectives of this topic are described in the following video:
Lesson 1. Introduction to digital marketingClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 1. Introduction to digital marketing. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
Lesson 2. Types of media and digital marketing channelsClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 1. Introduction to Digital Marketing. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Types of media and digital marketing channels | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T1.L2. Types of media and digital marketing channels (lesson content in pdf, video, video content in pdf) |
Getting to know digital marketing channels | 5' | at home or in the classroom |
Explain Video T1.L2 or solve doubts |
| S2P | Extra activity EA.T1.L2.1. Discover and analyze digital marketing channels (activity factsheet in pdf) | Each student should search for companies from the creative industry and analyze their digital performance. | 1h | at home | |