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Objectives
With this topic, we are closing our course. In order to learn how customers think, behave and feel about the brand and the product, as well as for the company to have the information needed to create strategic positioning, marketing experts need to perform a Brand Audit, which is our first lesson. Objectives:
- Learn the basics of brand audits
In second lesson, we will learn about:
- brand inventory
- brand exploratory
- brand positioning
Once you have successfully developed a brand, you need to continue to grow and develop your brand, so we will talk about Brand Extensions.
Objectives:
- Learn how to expand your brand
In this lesson, we will learn about:
- brand extensions
- advantages and disadvantages of brand extensions
The main objectives of this topic are described in the following video:
Lesson 1. Brand AuditsClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 6. Measuring and Interpreting Brand Performance. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Brand Audits | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T6.L1.Brand Audits (lesson content in pdf, video, video content in pdf) | Learning why we need brand audits | 5' | at home or in the classroom |
Explain Video T6.L1 or solve doubts |
Lesson 2. Brand ExtensionsClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 6. Measuring and Interpreting Brand Performance. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Brand Extensions | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T6.L2. Brand Extensions (lesson content in pdf, video, video content in pdf) | Learning basics about brand extensions | 7' | at home or in the classroom | Explain Video T6.L1 or solve doubts |