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Objectives
In a very short time, social networks have taken a very important place in our lives, both private and business. There are more and more people, but also businesses that connect through social networks.
As the time people spend on social networks is very large, marketers have seen it as a great place to promote and communicate with consumers. Nowadays, for your business to survive, but also to develop, you must be present on one of the platforms. After this lesson, you will get to know better social networks, but also find out what needs to be done before you publish your first post on one of the social networks.
The main objectives of this topic are described in the following video:
Lesson 1. Social Media MarketingClick to collapse
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 6. Social Media. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Social Media Marketing | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T6.L1. Social Media Marketing |
Getting to know better social networks, and finding out what needs to be done before you publish your first post on one of the social networks | 7' | at home or in the classroom |
Do Activity T6.L1.1 in the classroom. Suggest that students make a presentation where they will analyze campaigns |
| T2T | Activity T6.L1.1 Marketing campaigns during the pandemic (activity factsheet in pdf, video, video content in pdf) | Find and analyze marketing campaigns during the coronavirus pandemic. | 30' | in the classroom | |