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Pulsa para colapsar
Objectives
A pitch cannot be exhaustive about a project. This format is made to focus on the essential point only. However, when you are engaged in a complex project, it might be challenging to differentiate the essential from the non-essential, and you might be tempted to tell as much as you can, losing your audience on the way. It is important to structure the pitch so to focus on the main elements only, and to prepare a clear presentation. This topic intends to present the different elements that should structure the pitch so to make sure that the minimum contents are covered, also depending on the type of pitch (elevator pitch, commercial pitch) to be developed. It will review:
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The introduction to the project.
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The introduction to the team.
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Problem faced – solution offered.
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Business plan presentation (business model, SWOT, metrics).
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Presentation of the needs (request to the audience)
The structure proposed in this topic and along the different lessons is a proposal that should not be fixed, and that might vary according to the specificity of each project and the type of pitch you are making. For instance, a pitch might start with the expression of the problem, and solution, and keep the presentation of the team for the end or talk about your competitors after having presented your business plan. It depends on each one to develop his own structure he/she will feel comfortable with, and which will ease the transition from one part to the other until all the basics of a project are covered by the pitch.
The main objectives of this topic are described in the following video:
Lesson 1. Introduction to the projectPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 2. Structure of the pitch. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Introduction to the project | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T2.L1. Introduction to the project (lesson content in pdf, video, video content in pdf) |
Explanation about how to start a presentation in a way that will impact our audience. |
15' |
at home (flip-teaching) or in the classroom |
Explain Video T2.L1 or solve doubts (if flip-teaching) |
Lesson 2. Introduction to the teamPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 2 of Topic 2. Structure of the pitch. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Introduction to the team | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T2.L2. Introduction to the team (lesson content in pdf, video, video content in pdf) | Explanation about how to make a team presentation that enlightens its strengths and capacity to develop the project presented in the pitch | 15' | at home (flip-teaching) or in the classroom |
Explain Video T2.L2 or solve doubts (if flip-teaching)
|
Lesson 3. Problem - SolutionPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 3 of Topic 2. Structure of the pitch. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L3 Problem-solution | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T2.L3. Problem-Solution (lesson content in pdf, video, video content in pdf) | Explanation about how to present our project under the perspective of a unique “solution” to this given problem | 15' | at home (flip-teaching) or in the classroom |
Explain Video T2.L3 or solve doubts (if flip-teaching) |
Lesson 4. Business PlanPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T,S2P) for Lesson 4 of Topic 2.Structure of the pitch. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L4 Business Plan | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T2.L4. Business plan (lesson content in pdf, video, video content in pdf) | Explanation about how to justify the viability of our project in a business market, showing its value and potential to reach success | 15' | at home (flip-teaching) or in the classroom |
Explain Video T2.L4 or solve doubts (if flip-teaching) |
Lesson 5. Express your needsPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 5 of Topic 2. Structure of the pitch. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L5 Express your needs | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T | Video T2.L5. Express your needs (lesson content in pdf, video, video content in pdf) | Explanation about how to approach the sensitive topic of our needs to go further with our project as a conclusion of the pitch. | 15' | at home (previous to the lesson -flip-teaching) or in the classroom |
Explain Video T2.L5 or solve doubts (if flip-teaching) Optionally propose the Extra activity EA.T2.L5.1. |
| S2P | Extra activity EA.T2.L5.1. Elevator Pitch (activity factsheet in pdf) | In this activity, the teacher will request students to put into practice the different contents seen in the second topic of the Business Pitch course, and to develop their own pitch structure based on an innovative product or project of their choice and that they consider being a viable idea. | 2 h | in the classroom |
Explain Video T2.L5 or solve doubts (if flip-teaching) Optionally propose the Extra activity EA.T2.L5.1. |