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The following table shows the topics and lessons included in each one:
| TOPIC | LESSON |
|---|---|
| T1. Introduction to pitch | L1. What is a pitch |
| Usual pitch formats | |
| T2. Structure of the pitch | L1. Introduction to the project |
| L2.Introduction to the team | |
| L3. Problem solution | |
| L4. Business Plan presentation in 1 minute (market) | |
| L5. Express your needs | |
| T3. Know your Audience | |
| L1. Investors | |
| L2. Customers | |
| L3. Business partners | |
| T4. Message vs Audience | L1. Introduce yourself as the expert |
| L2. Adapt your speech to the audience | |
| L3. Catch attention with artifacts - audiovisual supporting materials | |
| L4. Prepare your answers |
The first topic is introduced what a business pitch is, some basic point that a business pitch should include, and the normal format entrepreneurs use to present it.
In the second topic, the main features of the pitch to be used in the presentation are described. How to introduce the project, the team, problem-solution that business idea solves, market presentation and needs of the entrepreneurs to go further with the idea.
The third topic is dedicated to the different stakeholders than normally listen to a business pitch: investors, customers, business partners.
Finally, in the fourth topic, the main points in how to adapt the business pitch to the audience (investors, customers, partners…), catch attention with artifacts, how to use audiovisual supporting materials, and how prepare in advance proper answer to different questions you can receive.