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- Business Model Generation. (2013, June 13). https://www.google.com/searchq=J.+Bland+2.+Business+Model+Generation%2C+Book+by+Alexander+Osterwalder+and+Yves+Pigneur&oq=J.+Bland+2.+Business+Model+Generation%2C+Book+by+Alexander+Osterwalder+and+Yves+Pigneur&aqs=chrome..69i57.544j0j7&sourceid=chrome&ie
- Questionporo - Definition of testing. (n.d.). Retrieved February 17, 2021, from https://www.questionpro.com/blog/what-is-concept-testing/#:~:text=Concept testing, is defined as, critical decisions before the launch.
- Testing business ideas. (2019, October 15). https://www.google.com/search?ei=AfMsYI-1OOSErwT9q6CACg&q=testing+business+ideas+david+bland&gs_ssp=eJzj4tVP1zc0zDApMMktyc0zYPRSKkktLsnMS1dIKi3OzEstLlbITElNLFZISSzLTFFIyknMSwEAuicR0Q&oq=testing+bu&gs_lcp=Cgdnd3Mtd2l6EAMYATIFCAAQkQIyBAguEEMyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADoECAAQQzoGCAAQFhAeUJu3Dliexw5gv9oOaAFwAHgCgAG7BYgB2h-SAQswLjMuMi4xLjEuNJgBAKABAaoBB2d3cy13aXqwAQDAAQE&sclient=gws-wiz
- Value Proposition Design: How to Create Products and Services Customers Want - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith - Google Books. (2014, October). https://books.google.rs/books/about/Value_Proposition_Design.html?id=LCmtBAAAQBAJ&printsec=frontcover&source=kp_read_button&redir_esc=y#v=onepage&q&f=false