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The following table shows the two topics, each one divided into further lessons:
| TOPIC | LESSON |
|---|---|
| T1. Importance of a Business Model | L1. Classification of business models |
| T2. Basic business model aspects/ The Business Model Canvas | L1. Key partnerships |
| L2. Key activities | |
| L3. Key resources | |
| L4. Cost structure | |
| L5. Customer relationships | |
| L6. Communication Channels | |
| L7. Revenue Streams | |
| L8. Value propositions |
T1. Importance of a Business Model
By business models we mean the action plan of acompany with which it generates revenue and profit. Based on this action plan the company develops products and services, captures the way in which itwill create services and products, and how to promote them while capturing the costs of these actions.
T2. Business Model aspects/ The Business Model Canvas
The Business Model Canvas is amanagement strategy model for developing new or documenting existing business models. It is avisualized summary of data that describes the value, infrastructure, customers and financial data of a business or product. It helps companies aligntheir business with visualizing potential compromises or even making strategic decisions.