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Key resources
Key resources describe what is necessary for the success of a business
Every company must have access to resources. The collection of the necessary resources significantly affects the success of a business or, conversely, their lack.
The most important resources that a business needs to implement its business models are classified in four basic categories of key resources
• Materials. E.g. facilities, fixed equipment, points of sale
• Intangibles. E.g. brands, clientele, patents, reputation.
• Human.
• Money. Every business needs a fund to start and to work.
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Video T2.L3. Key Resources
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