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Objectives
Now that we are familiar with digital marketing itself and all its channels, we still have to learn digital marketing strategy. In the last two lessons, we will deal with it. You will learn what types of digital marketing strategies exist, but also what the structure looks like and the process of creating a digital marketing strategy. By creating a strategy, you define how you will achieve your goals and how you will allocate the resources needed to achieve those goals.
With the help of a strategy, you provide a long-term plan for the development of the organization.
The main objectives of this topic are described in the following video:
Lesson 1. Introduction to Digital Marketing StrategyPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 9. Digital Marketing Strategy.The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Introduction to Digital Marketing Strategy | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T9.L1. Introduction to Digital Marketing Strategy (lesson content in pdf, video, video content in pdf) |
Explanation of digital marketing strategy. | 7' | at home or in the classroom |
Explain Video T9.L1 or solve doubts |
Lesson 2. Structure and the process of creating a digital marketing strategyPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 2 of Topic 9. Digital Marketing Strategy. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L2 Structure and the process of creating a digital marketing strategy | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T9.L2. Structure and the process of creating a digital marketing strategy |
Learning the process of creating a digital marketing strategy (lesson content in pdf, video, video content in pdf) | 7' | at home or in the classroom |
Explain Video T9.L2 or solve doubts
Propose the Extra activity EA.T9.L2.1 |
| S2P | Extra activity EA.T9.L2.1. Create a digital marketing strategy | Each student should make a digital marketing strategy for a company that they have chosen in the activity in Topic 8. (activity factsheet in pdf) | 2h | at home | |