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Objectives
What is one of the most important advantages of digital marketing compared to traditional is the fact that we can monitor and analyze every behavior of users on the Internet, as well as the results of our campaigns.
Through the next lesson, we will focus on introducing you to analytics and the steps you need to go through in the analytics process.
The main objectives of this topic are described in the following video:
Lesson 1. Introduction to AnalyticsPulsa para colapsar
The following table shows all the materials prepared for the teacher to learn (T2L) and for the teacher to take them to the classroom (T2T, S2P) for Lesson 1 of Topic 8. Analytics. The description of the different types of materials (T2L, T2T, S2P) can be found here. For each material, teachers can find in this table: its description, the student workload, and where the student works. Additionally, recommendations about what to do in the classroom are included (remember that one lesson corresponds to one class of the teacher with her/his students). Follow the links in the table to discover what O-City has prepared for you:
| L1 Introduction to Analytics | |||||
|---|---|---|---|---|---|
| Type | Materials | Description | Student Workload | Where does the student work? | What to do in class? |
| T2L/T2T |
Video T8.L1. Introduction to Analytics (lesson content in pdf, video, video content in pdf) |
Explanation of how important analytics are in order to achieve your business goals. | 5' | at home or in the classroom |
Explain Video T8.L1 or solve doubts
Explain Activities T8.L1.1 and (for students to do at home)
Do Activity T8.L1.1 in the classroom or at home. Suggest that students choose a website from some company from the creative industry |
| T2T |
Activity T8.L1.1 Analyze chosen website in SImilar Web tool (activity factsheet in pdf, video, video content in pdf) |
Analyze some websites in the SImilar Web tool. | 30' | at home or In the classroom | |