The table shows the nine topics, each one divided into lessons:

The first topic of this course introduces us to the basics of digital marketing, as well as how it differs from traditional marketing. The times we live in have become unthinkable without the internet and digital technologies. It is simply impossible to work, but also to live without the Internet and digital technologies.

Search Engine Marketing (SEM) is a type of internet marketing that involves the promotion of a website. How? By increasing the visibility of the site on search engines. It includes SEO (search engine optimization) and PPC (pay per click). Within the second topic, we will focus in detail on both SEO and PPC. What they mean, how they work, and how you can use them.

The third topic is dedicated to displaying digital marketing. This topic will give us knowledge about the benefits of digital display advertising, about the process of display digital advertising, and about the locations and design of these ads.

The fourth topic is all about websites and blogs. No matter how much social networks develop, what will certainly remain the essence of communication on the Internet is the company's website. The website represents your business. It is a place where you can tell your story.

When you finish this topic you will know what a website must have in order to be good, as well as what are the most common mistakes when it comes to a website. You will also learn why it is useful to have a blog, as well as what types of blogs exist.

The fifth topic of this course will introduce us to email marketing. Email marketing is a promotional technique that involves sending commercial messages, usually to a group of recipients, via email. This is one of the most efficient channels for customer acquisition. But do you know who you are sending an email marketing campaign to, or what it should look like? At what time do you send an email and in what ways can you track the results of your email marketing campaign? This is exactly what you will learn about this topic.

In the sixth topic, we will talk about social media marketing. After this topic, you will get to know better social networks, but also find out what needs to be done before you publish your first post on one of the social networks.

The seventh topic is Mobile Marketing. As the use of mobile phones increases, brands are also forced to adapt their communication with consumers to these devices. In this topic, you will get to know how mobile marketing works, as well as how a site on a mobile device should look like.

What is one of the most important advantages of digital marketing compared to traditional is the fact that we can monitor and analyze every behavior of users on the Internet, as well as the results of our campaigns. The eight topics will introduce us to analytics and the steps you need to go through in the analytics process.

Finally, the last topic is dedicated to digital marketing strategy. In this topic, we will learn what types of digital marketing strategies exist, but also what the structure looks like and the process of creating a digital marketing strategy.

By creating a strategy, you define how you will achieve your goals and how you will allocate the resources needed to achieve those goals. With the help of a strategy, you provide a long-term plan for the development of the organization.