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Introduction
The purpose of the O-City project is to discover and promote the natural and cultural heritage of our cities, and, at the same time, to stimulate the orange economy injecting technical and professional knowledge in natural and cultural promotion of the cities involved. On the one hand, the promotion of the natural and cultural heritage of the cities will be achieved by creating creative multimedia items (photo, video, comic, animation, podcast, …) of each city and upload them into the O-City World platform. On the other hand, with the aim to develop the creative economy of the cities, different courses have been developed for teachers about the creative multimedia items that will be located into the O-City platform. These courses include resources about how to put into practice the contents with their students. In this way, teachers and students will create new creative multimedia items of their own cities that, after being validated, will be uploaded to the O-City World platform.
Additionally, the development of cultural, soft and business skills is also necessary for new practitioners in the orange economy. For this reason, the O-City training plan consists of the following 4 skill modules:
- Module I. Heritage & Intellectual Property (IP): Basic content related to natural and cultural heritage (definition, classification, importance, etc.) and the protection of intellectual property (definition, categories, methods, etc.)
- Module II. Technical: Basic content needed to develop multimedia elements (photography, video, animation, etc.) on heritage.
- Module III. Business: Basic contents related to business and entrepreneurship skills in the orange economy (creation of business models, digital marketing, etc.)
- Module IV. Soft skills: Contents to stimulate creativity, critical thinking and in general interpersonal skills as a tool to improve professional integration.
The Business Model Creation course is part of Module III. Business skills. The aim of the course is that the teacher acquires the basic knowledge and competencies about how to develop a Business Model, and also to provide him/her with materials and guidance to transmit this knowledge to their students in the classroom. Following the lessons proposed in this course, the students will create their own Bisiness Model including the basic aspects with the most important points of his/her business idea to show them to different stakeholders.
The main topics of this course are the importance of business modelas and basic business model aspects/The Business Model Cavas. Using this knowledge, students will be able to develop thier own business model based on their business ideas.
The following video introduces the course and explains the topics tha will be further analysed.
Learning objectivesPulsa para colapsar
Learning objectives
After taking the Business model creation course, the teacher (and his/her students when the course is brought to the classroom) will be able to:
- Develop their business ideas
- Chose the models that best suits their idea
- Understand the meaning of the business model canvas
- Understand the aspects of the business model canvas
- Create their own business model canvas according to their business idea
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Teacher evaluation to obtain the Europass certificate
This course is available in open format, so teachers have all the resources to implement the project in their classroom.
If teachers are interested in obtaining a certificate, they need to register for one of the editions of the course offered by CFP UPV (Posgraduate Formation Center of Universitat Politècnica de València http://www.cfp.upv.es/ ), which will be announced in our web.
Teachers will be evaluated through tests, which ensure that the contents (T2L) have been assimilated correctly. In this way, teachers can demonstrate the correct understanding of the module materials and obtain the Europass certificate.
You can find more information in: R9.4 Europass Description.pdf
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Information on the Spanish translation
O-City has translated this course into Spanish, but not everything has been translated. Basically, the users navigate through an LMS in English where at different points there is content translated into Spanish through PDF documents and subtitled videos.
In the O-City training programme, two types of videos and/or training pills have been developed:
- Videos showing a presentation with background music but without voice-over. In this case the translated information is contained in the course document T4.3, which compiles all the course information.
- Videos where a speaker explains a specific content, the introduction to a course, etc. In these videos, a translation of the original script has been elaborated to appear as subtitles in Spanish.
The following diagram shows the points (in blue) within the structure of a generic O-City course where the translated elements have been inserted.
- Course presentation
- Video (Subtitles): Introduction to the course.
- PDF: document T4.3.
- Type of Educational Materials
- Innovative Learning Methodologies
- Multimedia Technical Requirements
- Course contents
- Topic 1
- Topic 2
- Video (Subtitles): Introduction to the topic
- T2L
- Video (Subtitles): Lesson Presentation
- Video (Subtitles): Pill
- PDF: Lesson Content.
- T2T or S2P
- PDF: Activity Factsheet.
- Topic 3
- How to implement E-Scrum
- Rubrics for Assessment
- Steps to upload the multimedia to O-City World
- Bibliography
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Here you can find all the information about the course: